Use of Multimedia

I also want to share this video with you guys.

It's by Jimmy Wong, in response to UCLA student Alexander Wallace's video ranting about Asian students talking loudly in the library.

Her insensitive and rather untimely (think japan's tsunami) video has led to death threats and she has since quit school.

It also led to many response video and parodies of her original video on YouTube.

This really shows that the use of Multimedia and Social Media can create huge impacts in our lives, be it positive or negative.

However, the thing I wish to highlight in post is Jimmy Wong's clever use of multimedia and Video-sharing sites like YouTube.

He is a relatively new artiste in L.A. and has his own YouTube Channel (Jimmy Wong).

He often does cover songs of other singers on his YouTube channel and also post some of his own songs.

This is a clever way to market himself, very much like how Justin Bieber successfully launch his music career after being discovered by Usher on YouTube.

This is very similar to how companies market their products or launch an advertisement campaign on their YouTube channel.

In this case, the 'product' is himself.

It has all the benefits of using Multimedia online, such as low cost and ease of distribution.

It also allows him to quickly gather a large fan base.

Like most celebrities, he combines the use of Multimedia with Social Media such as Twitter and Facebook.

This also increases the interactivity of the Multimedia, as one is able to respond to his postings.

In today's world, it is almost a 'must' for anyone who wants to become someone to fully utilize all these internet tools and application.

I feel that this is quite a successful ' marketing campaign' for himself, as he is gradually receiving more attention and is going to be cast in a Hollywood film next year.