Wednesday, April 13, 2011

Burberry & Technology (New Update)


Watch the Entire Show here -> Burberry Beijing Live Show


Highlights of the Show (Below)




Latest Update:
Burberry Fashion Show in Beijing uses 3D technology to create a runway show that uses both real and virtual models.
It also manages to re-create the climate of rainy London by using high technology projection and artificial snow flakes.
The ceiling-to-floor projection screen allows them to create life-size hologram to walk down the runway, showcasing Burberry's collection.



For those who are interested, this is the ad which the runway show was trying replicate.
I like the ad campaign very much.
Although it's set against the background of a Rainy London, the vibrant colors of the collection truly stands out.


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