Luxury fashion brand Burberry staged the world's first digital fashion show in 3D.
This fashion show is also available online.
The company provides an online feature that allows users to move the models and the Burberry products.
By clicking the mouse, viewers are able to change angles and move in various direction, viewing the products in different angles or even zooming in.
Viewers can even purchase the items online simply my clicking on the item.
I think this idea is both innovative and brilliant.
It gives the 150 years old & well-established label a much needed boost in the 21st century.
According to Burberry's Creative Director Christopher Bailey:
"The objective is to get closer to people. I think that's what the web does, it makes the world very small. For example, we have a fashion show whether it's here in London or Milan, and maybe we get whatever, 1500 people come to that show. As soon as you live stream it, you're talking about millions of people. So all of the sudden you have to think in a different way, that 'now it's not just the industry. It's not just buyers, it's not just press, it's now the public.'"
Well-known fashion blogger "The Satorialist" was also hired to help Burberry with their site.
It allows trench coat lovers to upload pictures of themselves or others wearing their favorite trench coat from the British label.
This is definitely a successful innovative E-commerce example as Burberry saw a 24% increase in revenue in the first quarter of 2011.
Many other luxury brands, such as Marc Jacobs & DKNY, have also follow suit by upgrading their online sites to allow better interactivity with their users.
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